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555 Collins

555 Collins Street, Victoria 3000, Melbourne


555 Collins Melbourne

555 Collins Logo

About 555 Colins

555 Collins is located on Melbourne’s most iconic street, known for its grand Victorian architecture and high-end retailers.


Designed by award-winning architects Bates Smart, the architecture promises to transform 555 Collins into an icon of the Melbourne skyline, with strong, sculpted and sophisticated lines and a tapered building base.


The campaign leverage the Collins St location, proximity to high-end boutiques as well as the premium, luxury nature of the development itself. Subtle linear and curved elements mimic the cut of precious stones, emphasizing scarcity and limited nature of the product and reflecting the architecture of the building.


This strong yet simple campaign aligns with luxury brands to attract and resonate with the target market. This clear focus contributed to the impressive sales results achieved.



More on 555 Colins by Fragrance

Fragrance to build residential tower in Melbourne

Property Documents

  • CKC Local Market Intelligence - Melbourne CBD FINAL
  • Brochure with Floorplans - 555

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